Launching Success: Go-To-Market
Campaigns for New Ventures

Crafting tailored GTM campaigns to drive new ventures to their first clients and revenue

Google Ads Expert
Meta Ads Expert

Ready for Takeoff: GTM Solutions for New Ventures

I'm dedicated to equipping new companies with comprehensive Go-To-Market (GTM) strategies that drive rapid growth and success. These strategies are built on a foundation of data-driven insights and a deep understanding of the market.

I harness a variety of powerful channels such as Search Engine Advertising (SEA), Facebook Ads, social media marketing, content marketing, influencer partnerships, and more to create a dynamic and multifaceted approach.

Market Research

I begin by delving into thorough market research to understand the competitive landscape and identify opportunities.

Target Audience Profiling

I create detailed buyer personas to ensure that marketing efforts are highly targeted.

Value Proposition

Crafting compelling value propositions to capture the audience's attention and clearly communicate the product's unique advantages.

Content Strategy

Developing a content marketing strategy to engage and educate the target audience through various content formats.

Influencer Collaboration

Identifying and partnering with influencers who can amplify the brand's reach.

Social Media Engagement

Leveraging social media channels to engage with the audience, build brand awareness, and foster a community.

Performance Tracking

Implementing robust analytics to monitor campaign performance and identify areas for optimization.

Lead Generation Techniques

Employing lead generation tactics to nurture prospects into customers.

Conversion Rate Optimization (CRO)

Fine-tuning the customer journey to maximize conversions.

Customer Retention

Implementing strategies to foster customer loyalty and long-term relationships.

+200 Clients have loved my work

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In-Depth insightsCentralized DataHolistic Metrics
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Need Creative Content for Your Ads? No Worries, I Craft the Creatives to Boost Your Conversion Rate!

With nearly 8 years of experience under my belt, I've successfully generated over $60 million in revenue for multiple companies and startups.

NGX

+700% Revenue Growth

+700% Revenue Growth
πŸ‘‰ 150% Increase in TrafficπŸ‘‰ The conversion rate has increased by 500%

Expertises:

  • Growth Hacking
  • Google Ads
  • Facebook Ads
  • SEO
  • View Case study
    Ibs and Sibo Clinics

    2900% growth in consultations booked

    2900% growth in consultations booked
    πŸ‘‰ The monthly cost decreased by 94%πŸ‘‰ ROAS x6

    Expertises:

  • Google Ads
  • Reporting
  • Landing Pages Creation
  • CRO
  • View Case study
    Niwees

    500k users in less than 1 year

    500k users in less than 1 year
    πŸ‘‰ 20x more downloadsπŸ‘‰ 20% Increase in Monthly Active Users

    Expertises:

  • Facebook Ads
  • Organic Social
  • CRM
  • Cold Email
  • Cold Calling
  • View Case study

    What Sets Me Apart from the Rest

    Feature comparison

    Working with me

    Holistic Education
    I don't just deliver digital marketing solutions. I educate my clients on the 'why' and 'how' of each strategy. My goal is to empower you with the knowledge to make informed decisions.
    Strategy and Execution
    Unlike many, I'm involved in both strategy and execution. I don't just provide recommendations. I roll up my sleeves and put them into action, ensuring results align with your goals.
    In-House Creatives
    I handle creative work, from design to content creation, ensuring a cohesive and efficient process.
    Proven Expertise
    With a track record of consistently delivering positive ROI, I bring a wealth of experience and expertise to your projects.
    Collaborative Approach
    I believe in a collaborative partnership, valuing your input and insights in shaping our strategies
    Data-Driven Decisions
    My approach is heavily reliant on data and analytics to make informed decisions and refine strategies.
    Custom Solutions
    I create customized digital marketing strategies tailored to your unique business and objectives.
    Transparent Communication
    I place a high priority on open and transparent communication, ensuring you're informed about progress, challenges, and opportunities.
    Long-Term Partnership
    My goal is to build long-term partnerships and support your business's continued success in the digital landscape.
    Dedication to Quality
    I don't settle for mediocrity. My unwavering commitment to excellence ensures high-quality work.

    Working with others

    Holistic Education
    Many other freelancers primarily focus on delivering services without extensive explanations or educational components.
    Strategy and Execution
    Some freelancers may offer recommendations and strategies but do not engage in the execution part of the process.
    In-House Creatives
    Many freelancers may need to outsource creative work to other agencies, which can lead to potential delays and miscommunication.
    Proven Expertise
    The level of expertise and the ability to deliver consistent ROI may vary among other freelancers.
    Collaborative Approach
    Some freelancers may work in relative isolation without involving clients as active partners in the process.
    Data-Driven Decisions
    Not all freelancers prioritize data-driven decisions, and some may rely more on intuition or experience.
    Custom Solutions
    Some freelancers may use templates or standardized solutions, which may not be as effective for your specific needs.
    Transparent Communication
    Communication practices among other freelancers may vary, and some may not emphasize transparency as much.
    Long-Term Partnership
    Not all freelancers consider long-term partnerships and may focus on individual projects.
    Dedication to Quality
    Quality levels may vary among other freelancers, and not all may prioritize excellence to the same extent.

    Get your projects doneβ€”on your terms

    • Initial meeting

      We initiate with an introductory call to discuss your specific requirements and align our goals.

    • Proposal and agreement

      I formulate a customized plan based on your needs, sharing a comprehensive proposal for your review and acceptance.

    • Project Execution

      Once the agreement is in place, I commence project execution, ensuring daily and weekly meetings, regular reporting, and transparent communication to keep you informed at every stage.

    • Project Closure and Ongoing Relationship

      Upon successful completion, we finalize the project, gather your feedback, and maintain an open channel for potential future collaborations and support.

    Don't just take my word for it, hear what others have to say about me

    Help with digital marketing

    Afef set up the AdWords and tracking, along with many other marketing metrics. Our sales increased, and the cost of conversion decreased. The work was delivered on time. We appreciated their clear metrics, friendliness, and professionalism.


    Emma W.

    CEO at Smart Nutrition

    Emma W.

    Growth Marketing

    Our journey with Afef Ayed has been nothing short of exceptional in recent years. Their expertise in paid media has truly transformed our business landscape. With a strategic mindset and a profound grasp of our industry, their team consistently delivers favorable outcomes. We deeply appreciate their proactive communication and transparent approach, which define their service. Whether it's PPC or Email Marketing campaigns, their proficiency is evident and greatly valued.


    Radhouane K.

    Sales manager at Ben's Development

    Radhouane K.

    Digital marketing

    Afef Ayed's support significantly enhanced our sales and reduced the cost per conversion, marking a pivotal shift in the client's performance.


    Bassem A.

    Sales manager at Qlick

    Bassem A.

    GTM and Growth

    I appreciated their friendliness, proactive responses, and effectiveness during the launch of our brand


    Arbia A.

    custumor succes manager at Petsparad

    Arbia A.

    Website Redesign and Growth Marketing

    Working with this team has been an exceptional experience. They consistently prioritize data-driven strategies and reliably deliver results. Their performance surpasses that of any other team we've collaborated with.


    Brahim B.

    Business Developer at Digi Dev

    Brahim B.

    Highly skilled and professional

    I had the pleasure of working alongside Afef in NGX. In a startup, you work with limited resources and must be able to drive growth despite this. Afef throws her full energy behind projects, executing more than any other marketer I have Metz Afef has a deep understanding of analytics across all marketing channels. Afef also has the ability to provide visibility of the data and deliver recommended action off the back of this. I wish I could work with more people like Afef, our combined teamwork to deliver huge success will be missed!


    Nathan A.

    Founder at GrowTrio

    Nathan A.

    I highly recommend her

    It's hard to describe how Afef's work impressed me when I got the chance to work with her .


    Mahdi S.

    Head of performance at Convergen

    Mahdi S.

    I’m really impressed with the quality of her work

    Afef is one of the most dedicated professionals I’ve worked with and is willing to go the extra mile to help you when needed. Her expertise as a growth marketer is considerable and it helped our team to come up with more efficient solutions and develop different international projects. Her contributions were really valuable to the community. I highly recommend Afef as a Growth Hacker, and would love to work together again.


    Seif B.

    React.js | Next.js and Node.js expert

    Seif B.

    Seriously awesome!

    Afef is a big mind! She's a standout operator in growth hacking! I had the pleasure to work with her and learn from her different tactics. She's a brilliant and gifted Marketer who knows exactly how to deal with big projects and especially how to get the best out of her team. Very blessed to know her as a Growth Hacker and a Friend!


    Hiba A.

    Head of Growth and Marketing

    Hiba A.

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