A tour of our workspace and technology stack
Our workspace and the tools we use every day.
Let's connect on LinkedIn
I'm the co-founder and CEO of Optizads, the AI media buyer and strategist for Google Ads. Before Optizads, I spent 9 years in growth marketing, leading growth for startups in Tunisia, France, the UK and the US.
In 2021 I founded Afef Digital, a growth marketing agency for B2B SaaS, fintech, e-commerce and health brands. We run Google Ads, Meta Ads, CRO, funnels and tracking. Since 2026, the accounts I manage run on Optizads.
Every decision we make starts from data.
We use analytical, cost-effective and creative methods to grow your customer base.
We have 9 years of experience in search and social ads. That covers Meta (Facebook, Instagram, Messenger), Pinterest, TikTok, X (formerly Twitter), Quora and Snapchat. We also market Shopify, WordPress and WooCommerce stores, and automate CRMs like HubSpot, Salesforce, Odoo and Zoho.
Afef Ayed
Our workspace and the tools we use every day.
Let's connect on LinkedInWe bring 9 years of hands-on experience with growth hacking, performance marketing and digital marketing tools. Here are some of the tools we use:
Meta Ads Manager
Google Ads
Hubspot
Salesforce
Shopify Marketing
Google Analytics
Mailchimp
Zapier
SEMrush
+44 Clients have loved our work
We initiate with an introductory call to discuss your specific requirements and align our goals.
We formulate a customized plan based on your needs, sharing a comprehensive proposal for your review and acceptance.
Once the agreement is in place, we commence project execution, ensuring daily and weekly meetings, regular reporting, and transparent communication to keep you informed at every stage.
Upon successful completion, we finalize the project, gather your feedback, and maintain an open channel for potential future collaborations and support.
| Feature | Working with us Tier | Working with others Tier |
|---|---|---|
| Client Education | We explain the 'why' and 'how' of each strategy, so you can make informed decisions. | Many other freelancers primarily focus on delivering services without extensive explanations or educational components. |
| Strategy and Execution | Unlike many, we're involved in both strategy and execution. We don't just provide recommendations. We roll up our sleeves and put them into action, ensuring results align with your goals. | Some freelancers may offer recommendations and strategies but do not engage in the execution part of the process. |
| In-House Creatives | We handle creative work, from design to content creation, ensuring a cohesive and efficient process. | Many freelancers may need to outsource creative work to other agencies, which can lead to potential delays and miscommunication. |
| Proven Expertise | With a track record of consistently delivering positive ROI, we bring a wealth of experience and expertise to your projects. | The level of expertise and the ability to deliver consistent ROI may vary among other freelancers. |
| Collaborative Approach | We believe in a collaborative partnership, valuing your input and insights in shaping our strategies | Some freelancers may work in relative isolation without involving clients as active partners in the process. |
| Data-Driven Decisions | Our approach is heavily reliant on data and analytics to make informed decisions and refine strategies. | Not all freelancers prioritize data-driven decisions, and some may rely more on intuition or experience. |
| Custom Solutions | We create customized digital marketing strategies tailored to your unique business and objectives. | Some freelancers may use templates or standardized solutions, which may not be as effective for your specific needs. |
| Transparent Communication | We place a high priority on open and transparent communication, ensuring you're informed about progress, challenges, and opportunities. | Communication practices among other freelancers may vary, and some may not emphasize transparency as much. |
| Long-Term Partnership | Our goal is to build long-term partnerships and support your business's continued success online. | Not all freelancers consider long-term partnerships and may focus on individual projects. |
| Dedication to Quality | We hold every piece of work to a high standard. | Quality levels may vary among other freelancers, and not all may prioritize excellence to the same extent. |
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