500,000+ downloads in less than 1 year

Niwees: Connecting Merchants and Users

Niwees is a Tunisian rewards app. After each phone call, users discover a deal and earn points they can redeem for vouchers and mobile credit. I joined as CMO and led user acquisition and marketing for the brands advertising on the platform.

My Role

Niwees works with two sides: businesses (B2B) and consumers (B2C). I worked on both.

B2B: I set up and configured Zoho CRM for the business developers and the sales team. They used it to prospect and onboard new merchants, with tasks and integrations in one place.

B2C: I focused on user acquisition and retention:

• Facebook Ads: campaigns to bring new users to Niwees.
• SEO: organic search, so more people could find the app.
• Push Notifications: messages that kept users active.
• Organic Social: a social media presence that built engagement and a community around the app.

Results

• 500,000+ Downloads in Under 1 Year: Niwees passed half a million downloads in less than 12 months and became the #1 Tunisian app on Google Play.
• 20x More Downloads: downloads grew twentyfold.
• 20% Increase in Monthly Active Users: more users came back to the app every month.