Creating a SaaS Application: Development, UX/UI Design, and Go-To-Market Strategy

Reqlick is a link management platform that I co-founded with Seif Bejaoui in 2024. It offers branded short links, custom QR codes and trackable file links, with analytics on every click and open. Reqlick is bootstrapped.

Challenges:

• From Idea to Product: We had to turn our first idea into a well-designed, working product.
• Go-To-Market: We needed a strategy to introduce Reqlick to its audience in a competitive market.

What We Did:

SaaS Development:

• We built Reqlick from the first concept to a working SaaS platform.

UX/UI Design and Branding:

• We designed the interface and created the brand identity.

Go-To-Market (GTM) Preparation:

• Before launch, we did market research and competitor analysis, and planned the first marketing campaigns.

Marketing:

• Since launch, we have run Reqlick's marketing, with content marketing and campaigns to bring in and keep users.