With 8 years of hands-on experience, I've delivered +$20M in revenue through Google Ads
Through 8 years of dedicated SEA campaign optimization, one key principle has emerged: a personalized approach is paramount.
I've tailored strategies to fit the unique characteristics of each business, be it an established brand, e-commerce, retail chain, or tourism entity.
My proprietary tools and methods ensure that your investment aligns with your specific needs.
When you work with us, I commit to understanding your goals, establishing measurable objectives, selecting the right tools, and providing a detailed roadmap.
Google Shopping
Google Search
Youtube Ads
Display Ads
Performance Max
Demand Gen
Stop wasting money and unlock the hidden potential of your marketing strategies!
- Understanding your market and business challenges.
- Comprehensive review of KPIs and tracking: corrections and enhancements.
Analysis of your brand's role in your web marketing performance.
- Evaluation of SEA's role within your online activity.
- Detailed audit of your Pmax investment (if applicable).
- Updating tracking mechanisms.
- Enhancing existing campaigns.
- Creating new campaigns.
- If applicable: optimizing your Google Shopping feed, including automated description writing, title rewriting, custom label integration, etc.
- Optimizing the Merchant Center: reviews, attributes, etc.
- Implementation of a custom dashboard through Looker Studio, integrating all SEA channels (via Google, Microsoft, Facebook APIs, etc.). - Daily result tracking.
- Shopping performance monitoring.
- Automated monitoring of competitor prices (if relevant).
- A/B tests.
- Regular application of our checklists, especially through our proprietary tools.
- Exclusive testing of Google & Microsoft Ads innovations.
- Ongoing communication with your teams.
| Feature | Working with me Tier | Working with others Tier |
|---|---|---|
| Holistic Education | I don't just deliver digital marketing solutions. I educate my clients on the 'why' and 'how' of each strategy. My goal is to empower you with the knowledge to make informed decisions. | Many other freelancers primarily focus on delivering services without extensive explanations or educational components. |
| Strategy and Execution | Unlike many, I'm involved in both strategy and execution. I don't just provide recommendations. I roll up my sleeves and put them into action, ensuring results align with your goals. | Some freelancers may offer recommendations and strategies but do not engage in the execution part of the process. |
| In-House Creatives | I handle creative work, from design to content creation, ensuring a cohesive and efficient process. | Many freelancers may need to outsource creative work to other agencies, which can lead to potential delays and miscommunication. |
| Proven Expertise | With a track record of consistently delivering positive ROI, I bring a wealth of experience and expertise to your projects. | The level of expertise and the ability to deliver consistent ROI may vary among other freelancers. |
| Collaborative Approach | I believe in a collaborative partnership, valuing your input and insights in shaping our strategies | Some freelancers may work in relative isolation without involving clients as active partners in the process. |
| Data-Driven Decisions | My approach is heavily reliant on data and analytics to make informed decisions and refine strategies. | Not all freelancers prioritize data-driven decisions, and some may rely more on intuition or experience. |
| Custom Solutions | I create customized digital marketing strategies tailored to your unique business and objectives. | Some freelancers may use templates or standardized solutions, which may not be as effective for your specific needs. |
| Transparent Communication | I place a high priority on open and transparent communication, ensuring you're informed about progress, challenges, and opportunities. | Communication practices among other freelancers may vary, and some may not emphasize transparency as much. |
| Long-Term Partnership | My goal is to build long-term partnerships and support your business's continued success in the digital landscape. | Not all freelancers consider long-term partnerships and may focus on individual projects. |
| Dedication to Quality | I don't settle for mediocrity. My unwavering commitment to excellence ensures high-quality work. | Quality levels may vary among other freelancers, and not all may prioritize excellence to the same extent. |
We initiate with an introductory call to discuss your specific requirements and align our goals.
I formulate a customized plan based on your needs, sharing a comprehensive proposal for your review and acceptance.
Once the agreement is in place, I commence project execution, ensuring daily and weekly meetings, regular reporting, and transparent communication to keep you informed at every stage.
Upon successful completion, we finalize the project, gather your feedback, and maintain an open channel for potential future collaborations and support.
Afef set up the AdWords and tracking, along with many other marketing metrics. Our sales increased, and the cost of conversion decreased. The work was delivered on time. We appreciated their clear metrics, friendliness, and professionalism.
Emma W.
CEO at Smart Nutrition
Our journey with Afef Ayed has been nothing short of exceptional in recent years. Their expertise in paid media has truly transformed our business landscape. With a strategic mindset and a profound grasp of our industry, their team consistently delivers favorable outcomes. We deeply appreciate their proactive communication and transparent approach, which define their service. Whether it's PPC or Email Marketing campaigns, their proficiency is evident and greatly valued.
Radhouane K.
Sales manager at Ben's Development
Afef Ayed's support significantly enhanced our sales and reduced the cost per conversion, marking a pivotal shift in the client's performance.
Bassem A.
Sales manager at Reqlick
I appreciated their friendliness, proactive responses, and effectiveness during the launch of our brand
Arbia A.
custumor succes manager at Petsparad
Working with this team has been an exceptional experience. They consistently prioritize data-driven strategies and reliably deliver results. Their performance surpasses that of any other team we've collaborated with.
Brahim B.
Business Developer at Digi Dev
I had the pleasure of working alongside Afef in NGX. In a startup, you work with limited resources and must be able to drive growth despite this. Afef throws her full energy behind projects, executing more than any other marketer I have Metz Afef has a deep understanding of analytics across all marketing channels. Afef also has the ability to provide visibility of the data and deliver recommended action off the back of this. I wish I could work with more people like Afef, our combined teamwork to deliver huge success will be missed!
Nathan A.
Founder at GrowTrio
It's hard to describe how Afef's work impressed me when I got the chance to work with her
Mahdi S.
Head of performance at Convergen
Afef is one of the most dedicated professionals I’ve worked with and is willing to go the extra mile to help you when needed. Her expertise as a growth marketer is considerable and it helped our team to come up with more efficient solutions and develop different international projects. Her contributions were really valuable to the community. I highly recommend Afef as a Growth Hacker, and would love to work together again.
Seif B.
Founder at TFAB
Afef is a big mind! She's a standout operator in growth hacking! I had the pleasure to work with her and learn from her different tactics. She's a brilliant and gifted Marketer who knows exactly how to deal with big projects and especially how to get the best out of her team. Very blessed to know her as a Growth Hacker and a Friend!
Hiba A.
Head of Growth and Marketing
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